With a body built out of a combination of black metal flake and white powder coated aluminium, this smartphone screams quality. It is designed to look refined and simple while maintaining a certain amount of grit and roughness that can only be found in professional grade film making equipment (i.e. RED cameras or Zeiss lenses). The objective is to appeal to the everyday smartphone user that also considers themselves a pro or semi-pro photographer. People that care about photography and know how to properly handle a camera. 
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